Good customer service is an essential part of your customer retention rate. You see, interactions with customers make a real impact on them and influence whether or not they’ll come back for future purchases. In this episode, I go over some customer service strategies that will help you get and keep customers.
The first tip is to create a customer experience and journey. This journey starts with the customer opting in to your email list. Then, as you offer them content, that relationship deepens and trust is built. Once the customer purchases your product or service the journey doesn’t end. The onboarding and the results that they get from your product of service will continue their journey for them and influence whether or not they come back.
Another way to develop good customer service is to offer various ways to access support. This is an important part of increasing your customer retention rate because we’ve all experienced the frustration of not being able to reach a live person. Try using a live chat feature or a phone number for your customers to use to reach you. You can even offer access through a higher value package that includes personalized support.
A third tip is to nurture the use of your product or service. This is part of that customer journey because after the sale is made, the customer’s use of the product or service is going to determine whether or not they become a raving fan. Offer tips and tools so that they can be successful. That way, they’ll be able to enjoy it as you intended.
Attracting and keeping customers is the name of the game. By focusing on good customer service, you can increase your customer retention rate.
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